Last updated: 1 August 2026
This document is provided in English, which is the legally authoritative version.
These Terms of Service ("Terms") govern your access to and use of the Semplo platform and related services provided by Semplo B.V., a company registered in the Netherlands ("Semplo", "we", or "us"). By creating an account or using the Service, you agree to be bound by these Terms.
Semplo provides a software-as-a-service platform that enables small businesses to deploy AI-powered employees for customer communication, appointment booking, lead follow-up, and related business automation tasks (the "Service").
We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice. We will not be liable to you for any modification, suspension, or discontinuation.
Eligibility. You must be at least 18 years old and have authority to enter into a binding contract on behalf of yourself or your business to use the Service.
Account security. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at privacy@semplo.ai if you suspect unauthorised access.
Accurate information. You agree to provide accurate, current, and complete information when creating your account and to keep it updated.
Plans. The Service is offered under a free plan plus three paid subscription plans: Core (€49/month), Pro (€149/month), and Scale (€349/month). Plan features are as described on our pricing page at the time of subscription.
Free trial. New accounts receive a 14-day free trial with full access to the features of your chosen plan. No payment method is required to start a trial. At the end of the trial period, your account will be downgraded unless you add a payment method and subscribe.
Billing. Subscriptions are billed monthly in advance. All prices are exclusive of VAT. VAT will be added where applicable under EU rules. Payments are processed by Stripe.
Late payment. If payment fails, we will retry up to three times over seven days. If payment remains outstanding, we may suspend your account until the balance is settled.
Refunds. We do not offer refunds for partial months. If you cancel mid-month, you will retain access until the end of the billing period. Exceptions may be made at our discretion in cases of service outage or billing error.
Price changes. We will give at least 30 days notice before increasing subscription prices. Continued use after the notice period constitutes acceptance of the new price.
You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. You will retain access to the Service until that date. We do not charge cancellation fees.
We may terminate or suspend your account immediately if you breach these Terms, engage in fraudulent activity, or use the Service in a way that harms other users or third parties.
You agree not to use the Service to:
We reserve the right to investigate and terminate accounts that violate these provisions.
Ownership. You retain full ownership of the business data, training content, and customer data you upload or generate through the Service ("Your Content").
Licence to us. You grant Semplo a limited, non-exclusive, worldwide licence to process, store, and use Your Content solely to provide and improve the Service for you. We do not use your customer conversation data to train our AI models without your explicit consent.
Your responsibilities. You are solely responsible for ensuring you have the right to use and share all content you input into the Service, including that you have appropriate consents from your customers to process their personal data.
Data portability. On request, we will provide an export of your account data within 30 days.
The Service, including all software, designs, text, graphics, and AI models, is owned by Semplo or its licensors and is protected by intellectual property law. These Terms do not grant you any rights to our intellectual property other than the limited licence to use the Service as described herein.
The Service uses large language models to generate messages, responses, and content on your behalf. You acknowledge that:
We aim to maintain 99.5% monthly uptime for the Service, excluding scheduled maintenance. We will provide reasonable advance notice of planned downtime.
Support is provided by email to all plan holders. Scale plan subscribers receive priority support response times as described on our pricing page.
To the fullest extent permitted by applicable law:
Nothing in these Terms excludes liability for fraud, gross negligence, death or personal injury caused by our negligence, or any other liability that cannot be excluded under applicable law.
You agree to indemnify and hold harmless Semplo, its officers, employees, and agents from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising from your use of the Service, your breach of these Terms, or your violation of any third-party rights.
These Terms are governed by the laws of the Netherlands. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of Amsterdam, the Netherlands, unless mandatory consumer protection laws in your country of residence provide otherwise.
Before initiating legal proceedings, we encourage you to Contact at privacy@semplo.ai so we can try to resolve the dispute informally.
We may update these Terms from time to time. We will notify you of material changes by email or prominent notice on our website at least 14 days before they take effect. Continued use of the Service after that date constitutes acceptance of the updated Terms. If you do not agree, you may cancel your subscription before the effective date.
Entire agreement. These Terms, together with our Privacy Policy, Cookie Policy, and Data Processing Agreement, constitute the entire agreement between you and Semplo regarding the Service.
Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force.
No waiver. Failure to enforce any right under these Terms does not constitute a waiver of that right.
Assignment. You may not assign these Terms without our prior written consent. We may assign our rights and obligations in connection with a merger, acquisition, or sale of assets.
For legal enquiries: privacy@semplo.ai
Semplo B.V., Claude Debussylaan 82, 1082 MD Amsterdam, Netherlands