Mindbody is business software for fitness and wellness with a consumer app. Semplo is a platform whose AI employees answer your members and prospects on WhatsApp, web chat and email, at any hour, on your own channels. Classes and memberships run on the same platform. Here is how the two compare.
| Mindbody | Semplo | |
|---|---|---|
| What it is | Mindbody Fitness and wellness software with a consumer app | Semplo A platform of AI employees that answer your members and prospects on your own channels, with classes and memberships |
| AI that talks to customers | Mindbody AI Concierge for text and web chat, missed-call follow-up and booking. An add-on on Accelerate, included on Ultimate, not on Starter | Semplo Included in every plan: answers web chat, WhatsApp and email (voice calls on Scale) |
| Mindbody Not mentioned on its pricing or AI Concierge pages | Semplo Answers inside the WhatsApp conversation; members book classes in your member portal | |
| Fees on new clients | Mindbody 20% of a new client’s first purchase through the Mindbody app, capped at $30 or 30 in local currency. No fee on later bookings | Semplo None. No marketplace, no commission on bookings |
| Starting price | Mindbody From €99 a month per location | Semplo Free plan; paid plans from €49 a month |
Competitor facts as listed on their own websites, October 2026. Sources at the bottom of the page.