Fresha is salon software with a consumer marketplace. Semplo is something different: a platform whose AI employees answer your clients on WhatsApp, web chat and email and book them in, at any hour, on your own channels. Here is how the two compare.
| Fresha | Semplo | |
|---|---|---|
| What it is | Fresha Salon software with a consumer marketplace | Semplo A platform of AI employees that answer your customers and book them in, on your own channels |
| AI that talks to customers | Fresha AI Concierge add-on (launched May 2026) for phone calls, SMS and in-app chat, from €28.95 per location a month | Semplo Included in every plan: answers web chat, WhatsApp and email (voice calls on Scale) |
| Fresha Automated WhatsApp notifications, €0.14 to €0.28 per message | Semplo Answers and books inside the WhatsApp conversation | |
| Fees on new clients | Fresha A one-time fee on new clients who come from the marketplace | Semplo None. No marketplace, no commission on bookings |
| Starting price | Fresha Independent plan €14.95 a month; Team plan €9.95 per team member a month | Semplo Free plan; paid plans from €49 a month |
Competitor facts as listed on their own websites, October 2026. Sources at the bottom of the page.