Compare: Semplo vs Treatwell

A Treatwell alternative without commission on new clients.

Treatwell is a beauty marketplace with its own salon app, Treatwell Connect, and it merged with Uala in 2022. Semplo does not list you on a marketplace: its AI employees answer your clients on WhatsApp, web chat and email and book them in, on your own channels. Here is how the two compare.

TreatwellSemplo
What it isTreatwell
Beauty marketplace plus the Treatwell Connect salon app (merged with Uala in 2022)
Semplo
A platform of AI employees that answer your customers and book them in, on your own channels
AI that talks to customersTreatwell
AI Receptionist (September 2026) for phone calls, from €69 a month
Semplo
Included in every plan: answers web chat, WhatsApp and email (voice calls on Scale)
WhatsAppTreatwell
Direct WhatsApp replies announced as coming soon
Semplo
Answers and books inside the WhatsApp conversation
Fees on new clientsTreatwell
25% of a new marketplace client’s first booking in Italy, 35% in the Netherlands; 0% on repeat bookings
Semplo
None. No marketplace, no commission on bookings
Starting priceTreatwell
Netherlands: Starter plan €35 a month. Italy: no monthly price published
Semplo
Free plan; paid plans from €49 a month

Competitor facts as listed on their own websites, October 2026. Sources at the bottom of the page.

Choose Treatwell if.

  • You want new clients from Treatwell’s marketplace and accept the first-booking commission
  • You want an AI that answers phone calls inside your salon software

Choose Semplo if.

  • Your clients write on WhatsApp and you want them answered and booked there, at any hour
  • You do not want to pay a commission on new clients
  • Your clients speak more than one language
  • You want the same AI to follow up enquiries and bring back clients who have not returned
FAQ

Questions about switching.

Is Semplo an alternative to Treatwell?
For the reception work, yes: answering clients and booking them in, on WhatsApp, chat and email, at any hour. If you rely on Treatwell’s consumer marketplace to bring in new clients, that is something Semplo does not offer.
Does Semplo charge a fee on new clients?
Treatwell charges 25% of a new marketplace client’s first booking in Italy and 35% in the Netherlands, and 0% on repeat bookings. Semplo has no marketplace and takes no commission on bookings or new clients: you pay your plan, from €0 a month.
Can it answer my clients on WhatsApp?
Treatwell’s AI Receptionist answers phone calls; direct WhatsApp replies are announced as coming soon. Semplo answers and books inside the WhatsApp conversation on every paid plan.

Try it on your own business.

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Sources