Answers every enquiry 24/7 — pricing, hours, services, availability
AI Booking Assistant
Books appointments in the conversation with live calendar sync
AI Order Assistant
Captures product orders with full details and confirms delivery
AI Sales Assistant
Follow-up sequences, upselling, and lead conversion
AI Marketing Assistant
Reactivation campaigns, win-back messages, and review requests
AI Membership Assistant
Sells recurring plans and packs, renews members, recovers failed payments, and wins back cancellations
AI Reviews Assistant
Requests reviews, monitors ratings, drafts replies for approval
AI Customer Support
Handles complaints and refund requests using your policies
AI Data Analyst
Ask natural-language questions about your data and get instant ad hoc reports
AI Content Creator
Turns your photos into on-brand social posts, then schedules and publishes to Instagram
Bookings & Payments
Your own booking page
A shareable link for your Google profile, website and socials — guests book, pay, and self-manage
Tables, rooms & appointments
Business lines with their own hours, capacity, and rules — restaurant, hotel, salon, clinic
Deposits & payments (Stripe)
Take a deposit or full payment at booking; money to your account, 1% Semplo fee
Custom booking options
Let guests pick seating area, service, or add-ons at booking — inside/outside, aperitivo/dinner
Classes & recurring memberships
Class timetables, recurring membership billing, and a self-service member portal — book, pay, freeze, and track streaks. For gyms, studios, and any business selling plans
Product catalogue & stock
Track inventory with low-stock and sold-out labels, per-size or per-duration variants, and AI-written product descriptions
In-person POS (Sell)
Take payments in person — QR or WhatsApp pay-link and cash, with refunds, discounts, tips and VAT receipts, plus one-tap settling of bookings, quotes and orders
Photo-to-quote
Customers send a photo on WhatsApp or email; the AI drafts an itemised quote you approve, then the accepted job books itself — with automatic follow-ups
Capacity limits
Cap how many tables or rooms the AI can book
Booking.com sync
Import Booking.com reservations so rooms are never double-booked
VIP table holds
Hold tables back for your VIP guests
VIP handoff to your phone
VIP guests skip the AI and reach you directly
Channels
Website chat widget
One line of code — AI chat live on your site in minutes
Email
AI reads and replies to customer emails from your inbox
SMS via Twilio
Two-way text messaging from your own number
WhatsApp
Answer and book customers directly on WhatsApp
Voice (phone)
AI answers phone calls and handles enquiries verbally. 300 minutes a month included; beyond that, calls transfer to your team.
300 min
Automation & Growth
Automated growth workflows
14 workflows
14 workflows
Lead follow-up sequences
Day 1, 3, and 7 follow-ups per lead — personalised by AI
Lapsed customer reactivation
Wins back customers who haven't visited in a set period
Upsell suggestions
Contextual upgrade prompts during conversations
Review request automation
Timed review requests after every appointment
CSV customer upload
Bulk-import your existing customer list and trigger outreach campaigns immediately
Reputation monitoring
Monitors your ratings across platforms and flags low scores
Custom workflow builder
Write automation rules in plain language, preview them, then switch them on — no code
Platform
Conversations inbox
Every conversation in one place — flag, resolve, and follow up
Multi-language support
30+ languages
30+ languages
30+ languages
30+ languages
AI training (no-code)
Add FAQs, services, pricing, and tone — changes go live instantly
AI menu & price-list import
Snap a photo of your menu, services, or product list and AI adds them for you — no typing
Appointment reminders
Automated reminders to reduce no-shows
Escalation alerts
Instant notification when a customer needs a human
Custom widget branding
Your logo and brand colours on the chat widget
Analytics
Analytics dashboard
Basic
Advanced
AI-attributed revenue tracking
See exactly what your AI team earns each month
Daily or weekly performance briefing
Staff morning briefing
AI summary of overnight activity delivered each morning
Multi-location reporting
Consolidated revenue and performance view across all your locations
Limits & Access
Conversations per month
100
1,000
2,500
6,000
Outbound messages per month
Follow-up sequences, reminders, and reactivation campaigns
The plan price is all you pay for the software. When you collect payments through Semplo — deposits, in-person Sell, or invoices — a 1% Semplo fee applies plus your payment provider's card fees (Stripe, typically about 1.5% + a small fixed fee) per transaction. No payment fees if you don't take payments through Semplo.
Full comparison
Everything side by side
€149/mo
AI Employees
AI Front Desk
Answers every enquiry 24/7 — pricing, hours, services, availability
AI Booking Assistant
Books appointments in the conversation with live calendar sync
AI Order Assistant
Captures product orders with full details and confirms delivery
AI Sales Assistant
Follow-up sequences, upselling, and lead conversion
AI Marketing Assistant
Reactivation campaigns, win-back messages, and review requests
AI Membership Assistant
Sells recurring plans and packs, renews members, recovers failed payments, and wins back cancellations
AI Reviews Assistant
Requests reviews, monitors ratings, drafts replies for approval
AI Customer Support
Handles complaints and refund requests using your policies
AI Data Analyst
Ask natural-language questions about your data and get instant ad hoc reports
AI Content Creator
Turns your photos into on-brand social posts, then schedules and publishes to Instagram
Bookings & Payments
Your own booking page
A shareable link for your Google profile, website and socials — guests book, pay, and self-manage
Tables, rooms & appointments
Business lines with their own hours, capacity, and rules — restaurant, hotel, salon, clinic
Deposits & payments (Stripe)
Take a deposit or full payment at booking; money to your account, 1% Semplo fee
Custom booking options
Let guests pick seating area, service, or add-ons at booking — inside/outside, aperitivo/dinner
Classes & recurring memberships
Class timetables, recurring membership billing, and a self-service member portal — book, pay, freeze, and track streaks. For gyms, studios, and any business selling plans
Product catalogue & stock
Track inventory with low-stock and sold-out labels, per-size or per-duration variants, and AI-written product descriptions
In-person POS (Sell)
Take payments in person — QR or WhatsApp pay-link and cash, with refunds, discounts, tips and VAT receipts, plus one-tap settling of bookings, quotes and orders
Photo-to-quote
Customers send a photo on WhatsApp or email; the AI drafts an itemised quote you approve, then the accepted job books itself — with automatic follow-ups
Capacity limits
Cap how many tables or rooms the AI can book
Booking.com sync
Import Booking.com reservations so rooms are never double-booked
VIP table holds
Hold tables back for your VIP guests
VIP handoff to your phone
VIP guests skip the AI and reach you directly
Channels
Website chat widget
One line of code — AI chat live on your site in minutes
Email
AI reads and replies to customer emails from your inbox
SMS via Twilio
Two-way text messaging from your own number
WhatsApp
Answer and book customers directly on WhatsApp
Voice (phone)
AI answers phone calls and handles enquiries verbally. 300 minutes a month included; beyond that, calls transfer to your team.
Automation & Growth
Automated growth workflows
14 workflows
Lead follow-up sequences
Day 1, 3, and 7 follow-ups per lead — personalised by AI
Lapsed customer reactivation
Wins back customers who haven't visited in a set period
Upsell suggestions
Contextual upgrade prompts during conversations
Review request automation
Timed review requests after every appointment
CSV customer upload
Bulk-import your existing customer list and trigger outreach campaigns immediately
Reputation monitoring
Monitors your ratings across platforms and flags low scores
Custom workflow builder
Write automation rules in plain language, preview them, then switch them on — no code
Platform
Conversations inbox
Every conversation in one place — flag, resolve, and follow up
Multi-language support
30+ languages
AI training (no-code)
Add FAQs, services, pricing, and tone — changes go live instantly
AI menu & price-list import
Snap a photo of your menu, services, or product list and AI adds them for you — no typing
Appointment reminders
Automated reminders to reduce no-shows
Escalation alerts
Instant notification when a customer needs a human
Custom widget branding
Your logo and brand colours on the chat widget
Analytics
Analytics dashboard
Basic
AI-attributed revenue tracking
See exactly what your AI team earns each month
Daily or weekly performance briefing
Staff morning briefing
AI summary of overnight activity delivered each morning
Multi-location reporting
Consolidated revenue and performance view across all your locations
Limits & Access
Conversations per month
2,500
Outbound messages per month
Follow-up sequences, reminders, and reactivation campaigns
The plan price is all you pay for the software. When you collect payments through Semplo — deposits, in-person Sell, or invoices — a 1% Semplo fee applies plus your payment provider's card fees (Stripe, typically about 1.5% + a small fixed fee) per transaction. No payment fees if you don't take payments through Semplo.
Not sure which plan? Let our AI decide.
Describe your business in one sentence. Our AI reads it and picks your perfect plan — in seconds.
Try one of these
Zero risk to get started
Every plan comes with the same guarantees.
14-day free trial
Full access to every feature on your chosen plan — no limits, no credit card.
No credit card required
Start your trial, get set up, and only add a payment method when you're ready to continue.
Cancel anytime
No lock-in. Cancel from your account settings in one click — effective at the end of the billing period.
Your data stays yours
Encrypted, EU-hosted, never sold. GDPR compliant with a DPA available on request.
15-minute setup
Paste one line of code on your site and you're live. No developers needed, ever.
Transparent pricing
The price you see is what you pay. No setup fees, no hidden charges, no surprise invoices.
Enterprise
Running more than 10 locations?
Custom pricing, dedicated support, SSO, SLA guarantees, and custom AI training. We build the plan around your operation.
Custom employee count
SLA guarantee
SSO / SAML login
Custom integrations
We reply within 4 hours
FAQ
Pricing questions answered
Yes. Upgrade instantly and you'll be charged the prorated difference. Downgrades take effect at the end of your billing cycle.
You'll be asked to choose a plan. If you don't add a card, your account pauses — no charges, no surprises. All your data is kept safe for 30 days.
No setup fees and no hidden costs — your messaging channels (website chat, email, SMS and WhatsApp) are all included in your plan. The only usage-based charge is on payments: if you collect deposits or booking payments through Semplo, standard card processing fees apply on your own Stripe account, plus a 1% Semplo fee on the amount collected.
No — prices are shown excluding VAT. EU business customers with a valid VAT ID pay no VAT (reverse charge); customers in the Netherlands and consumers are charged VAT at their local rate, added automatically at checkout.
A conversation is a single thread with a customer, regardless of how many messages it contains. One customer visit = one conversation. Free includes 100/month, Core 1,000, Pro 2,500, and Scale 6,000. Need more? Contact us for a custom limit.
No. You fill in your business details and paste one line of code on your website. Most customers are live in under 15 minutes.
Yes. The Scale plan supports up to 10 locations and 30 staff calendars. Need more? Contact for a custom plan.
Yes. All data is encrypted in transit and at rest, stored in EU data centres, and we never sell or share your data. We are fully GDPR compliant and offer a Data Processing Agreement (DPA) on request.
Pro adds growth tools on top of Core — follow-ups, reactivation, upselling, and the AI Sales Assistant, AI Marketing Assistant, AI Membership Assistant, and AI Reviews Assistant. Scale adds AI Customer Support, voice calls, multi-location, full analytics, and priority support.
No — bookings are unlimited on every plan and included at no extra cost; only conversations are metered. The only booking-related charge is on payments you collect through Semplo.