TheFork is a restaurant marketplace with its own reservation software, TheFork Manager. Semplo does not list you on a marketplace: its AI employees answer your guests on WhatsApp, web chat and email and take their reservations, at any hour, on your own channels. Here is how the two compare.
| TheFork | Semplo | |
|---|---|---|
| What it is | TheFork Restaurant marketplace plus the TheFork Manager reservation software | Semplo A platform of AI employees that answer your customers and book them in, on your own channels |
| AI that talks to customers | TheFork AI no-show prediction and AI review summaries. Its site also says it can manage calls on your behalf, without naming a plan | Semplo Included in every plan: answers web chat, WhatsApp and email (voice calls on Scale) |
| TheFork Not mentioned on its pricing page, which describes guest chat, email and SMS | Semplo Answers and takes reservations inside the WhatsApp conversation | |
| Fees on reservations | TheFork A fee per guest, based on a percentage of your average bill, on reservations from TheFork, Tripadvisor and partners. Reservations from your own website, Instagram and Facebook are included | Semplo None. No marketplace, no commission on reservations |
| Starting price | TheFork Performance and Enterprise plans, price on request | Semplo Free plan; paid plans from €49 a month |
Competitor facts as listed on their own websites, October 2026. Sources at the bottom of the page.