Compare: Semplo vs Booking.com

A Booking.com alternative for your direct bookings.

Booking.com is a travel marketplace that brings you guests for a commission. Semplo does not replace that reach: its AI employees answer the guests who contact you directly on WhatsApp, web chat and email and book them in, with no commission. You can use both. Here is how the two compare.

Booking.comSemplo
What it isBooking.com
Travel marketplace where guests find and book stays
Semplo
A platform of AI employees that answer your customers and book them in, on your own channels
AI that talks to customersBooking.com
Auto-Reply, available worldwide, and Smart Messenger, for partners in the US, UK, New Zealand and Australia or using English. Both work in the Extranet
Semplo
Included in every plan: answers web chat, WhatsApp and email (voice calls on Scale)
WhatsAppBooking.com
Not mentioned in its announcement of these partner messaging tools
Semplo
Answers and books inside the WhatsApp conversation
Commission on bookingsBooking.com
Commission of 10% to 25% depending on property type and location, as set in your agreement. Programmes such as Genius can raise it
Semplo
None. No marketplace, no commission on bookings
Starting priceBooking.com
Free to register; you pay commission on bookings
Semplo
Free plan; paid plans from €49 a month

Competitor facts as listed on their own websites, October 2026. Sources at the bottom of the page.

Choose Booking.com if.

  • You want travellers worldwide to find your property on a marketplace
  • You need reach beyond your own channels and accept a commission per booking

Choose Semplo if.

  • Your guests write on WhatsApp and you want them answered and booked directly, at any hour
  • You want direct bookings with no commission
  • Your guests speak more than one language
  • You keep your Booking.com listing and want its reservations imported, so the AI does not offer a room already sold there
FAQ

Questions about switching.

Is Semplo an alternative to Booking.com?
For your direct bookings, yes: Semplo answers guests and books them in on WhatsApp, chat and email, at any hour, with no commission. It does not replace Booking.com’s reach, so you can keep your listing. Semplo imports Booking.com reservations every hour, but it does not send availability back, so it does not replace a channel manager.
Does Semplo charge a commission on bookings?
Booking.com says its commission ranges from 10% to 25% depending on property type and location, and programmes such as Genius can raise it. Semplo has no marketplace and takes no commission on bookings: you pay your plan, from €0 a month.
Can it answer my guests on WhatsApp?
Booking.com’s announcement of Auto-Reply and Smart Messenger does not mention WhatsApp; both work in its Extranet. Semplo answers and books inside the WhatsApp conversation on every paid plan.

Try it on your own business.

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Sources