Semplo for Hotels & B&Bs

Turn late-night enquiries into direct bookings

Your AI team answers every enquiry, books appointments and follows up automatically — built for Hotels & B&Bs, on every channel, in your customers’ language.

Paid plans from €49/month

Your side
The dashboard your AI team runs
Bookings
3 upcoming bookings
Today
16:00
James Walker
Standard appointments
via AI
Confirmed
Tomorrow
10:15
Aisha Khan
Follow-up sessions
via AI
Confirmed
14:30
Sofia Ricci
Consultations + Standard appointments
via AI
Confirmed
The customer side
What your customers see

A booking happens right inside the conversation — on the channel your customers already use.

Hotel Aurora
WhatsApp · replies in seconds
Sunday, 21:47 — closed
Hi, do you have anything this week for a double and twin rooms? And how much is it?
21:47
Hi Sofia. A double and twin rooms is €120 with Marco. This week I have Thursday 10:00 or Friday 14:30 — which suits you?
21:47
Friday 14:30 please
21:49
Booked — see you Friday.
Confirmed
Double and twin rooms · Marco
Fri 18 Jul · 14:30 · €120
21:49
Semplo answered and booked it — no app, no forms.
They can also use your own booking page, sign-up and member portal — try them here.

Hotels & B&BsA customer books online — no app, no login.

Interactive preview — sample data, nothing is booked or charged.

What Semplo does for Hotels & B&Bs

Every workflow below runs automatically, around the clock.

AI Front Desk

Answers room, availability, amenity and local area questions at any hour.

Every late-night enquiry gets an instant answer
AI Booking Assistant

Books rooms directly — no commission. Pure direct revenue.

Direct bookings, with no commission in the middle
Your own booking page

A shareable link for your Google profile and site — guests pick dates, pay a deposit, and manage their own booking.

Direct bookings with no OTA in the middle
Booking.com sync

Reservations from Booking.com flow in automatically so a room is never double-booked.

One calendar across every channel
Reactivation

Past guests get a personalised AI-written message inviting them back.

Past guests are your cheapest new bookings
Review requests

Warm thank-you and review request sent automatically after checkout.

More reviews, higher ranking, more direct bookings
Local concierge

Restaurants, taxis, parking and attractions — configured by you, answered by AI.

Guest experience OTA chatbots cannot match
Direct booking incentive

Detects OTA mentions and offers a direct booking benefit automatically.

Turn Booking.com browsers into direct bookers
Pre-arrival agent

48 hours before check-in: parking, arrival instructions and dietary requests.

The front desk stops answering the same questions
Group enquiry routing

Captures group, wedding and event details and escalates to you.

Never miss a high-value group booking
Take payment at check-in

Room balance, extras and deposits on a card or pay-link, with a receipt.

Settle the folio in seconds
Payment recovery

Unpaid balances and no-show deposits are chased automatically.

Recover revenue that quietly slips away
Questions

Hotels & B&Bs, answered

What does Semplo actually do for a Hotels & B&Bs business?
It runs AI Front Desk, AI Booking Assistant, Your own booking page and Booking.com sync and the rest of the workflows on this page. You set your services, hours and prices once, and from then on your AI answers enquiries, books appointments and follows up on its own.
Can it answer Hotels & B&Bs enquiries when we are closed?
Yes. Your AI replies within seconds at any hour, including nights, weekends and public holidays. Most enquiries arrive outside opening hours, which is precisely when a competitor answers first.
Which channels does it answer on?
Web chat on your own site, WhatsApp, email and SMS on every paid plan. Voice calls are included on Scale. Every channel lands in one inbox, so you read the whole history of a customer in one place.
Does it reply in my customers’ language?
Yes. It reads the language a customer writes in and replies in that same language, across English, Dutch, Italian, French and German among others. You do not configure anything per language.
Does it book into the calendar I already use?
Yes. Bookings are written into your Semplo calendar and sync both ways with Google Calendar and Outlook, so your team carries on working the way it does now.
What happens when the AI cannot answer something?
It stops guessing and hands the conversation to you, with the full thread attached and the customer told that a person will come back to them. You decide which topics always escalate.
How long does setup take, and what does it cost?
Most businesses are live in about 15 minutes: you fill in your details and paste one line of code on your website. The free plan is €0 a month and paid plans start at €49 a month excluding VAT, with a 14-day trial.
Semplo for Hotels & B&Bs in your city
Explore Semplo

Hire your first
AI employee.

Set up takes 15 minutes. No credit card required.

From €49/month
Free — Core — Pro — Scale
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