Semplo for Hotels & B&Bs

Turn late-night enquiries into direct bookings.

Your AI team answers every enquiry, books appointments and follows up automatically — built for Hotels & B&Bs, on every channel, in your customers’ language.

Paid plans from €49/month

See it in action

Follow one customer, start to finish.

On the left, what your customer sees on their phone. On the right, what appears on your dashboard at the same moment.

Step 1 of 4 · What your customer sees
A guest asks on WhatsApp about a room for the weekend.
Your AI checks availability, quotes the stay and sends a deposit link.
The guest pays the deposit, and the stay appears on your room calendar.
Before arrival, it sends the check-in details and answers the guest’s questions.
What your customer sees
9:41
TH
The Harbour Hotel
Business account
Your dashboard
Step 1 of 4

What Semplo does for Hotels & B&Bs.

Every workflow below runs automatically, around the clock.

AI Front Desk

Answers room, availability, amenity and local area questions at any hour.

Every late-night enquiry gets an instant answer
AI Booking Assistant

Books rooms directly — no commission. Pure direct revenue.

Direct bookings, with no commission in the middle
Your own booking page

A shareable link for your Google profile and site — guests pick dates, pay a deposit, and manage their own booking.

Direct bookings with no OTA in the middle
Booking.com sync

Reservations from Booking.com flow in automatically so a room is never double-booked.

One calendar across every channel
Reactivation

Past guests get a personalised AI-written message inviting them back.

Past guests are your cheapest new bookings
Review requests

Warm thank-you and review request sent automatically after checkout.

More reviews, higher ranking, more direct bookings
Local concierge

Restaurants, taxis, parking and attractions — configured by you, answered by AI.

Guest experience OTA chatbots cannot match
Direct booking incentive

Detects OTA mentions and offers a direct booking benefit automatically.

Turn Booking.com browsers into direct bookers
Pre-arrival agent

48 hours before check-in: parking, arrival instructions and dietary requests.

The front desk stops answering the same questions
Group enquiry routing

Captures group, wedding and event details and escalates to you.

Never miss a high-value group booking
Take payment at check-in

Room balance, extras and deposits on a card or pay-link, with a receipt.

Settle the folio in seconds
Payment recovery

Unpaid balances and no-show deposits are chased automatically.

Recover revenue that quietly slips away
Questions

Hotels & B&Bs, answered.

Is there an AI that answers hotel guests on WhatsApp and takes direct bookings?
Yes. Semplo's AI answers guests on WhatsApp, your website chat and email in their own language, checks availability and takes direct room bookings, and handles questions about check-in, parking and breakfast at any hour. Setup takes about 15 minutes; there is a free plan and paid plans start at €49 a month.
What does Semplo actually do for a Hotels & B&Bs business?
It runs AI Front Desk, AI Booking Assistant, Your own booking page and Booking.com sync and the rest of the workflows on this page. You set your services, hours and prices once, and from then on your AI answers enquiries, books appointments and follows up on its own.
Can it answer Hotels & B&Bs enquiries when we are closed?
Yes. Your AI replies within seconds at any hour, including nights, weekends and public holidays. Most enquiries arrive outside opening hours, which is precisely when a competitor answers first.
Which channels does it answer on?
Web chat on your own site, WhatsApp, email and SMS on every paid plan. Voice calls are included on Scale. Every channel lands in one inbox, so you read the whole history of a customer in one place.
Does it reply in my customers’ language?
Yes. It reads the language a customer writes in and replies in that same language, across English, Dutch, Italian, French and German among others. You do not configure anything per language.
Does it book into the calendar I already use?
Yes. Bookings are written into your Semplo calendar and sync both ways with Google Calendar and Outlook, so your team carries on working the way it does now.
What happens when the AI cannot answer something?
It stops guessing and hands the conversation to you, with the full thread attached and the customer told that a person will come back to them. You decide which topics always escalate.
How long does setup take, and what does it cost?
Most businesses are live in about 15 minutes: you fill in your details and paste one line of code on your website. The free plan is €0 a month and paid plans start at €49 a month excluding VAT, with a 14-day trial.
Explore Semplo

Hire your first
AI employee.

Set up takes 15 minutes. 14 days free. Add payment details only if you decide to continue.

From €49/month
Free — Core — Pro — Scale
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